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As any red blooded male will tell you there’s nothing like a TV show about “mantiques”.
De hecho, mi última adicción es un programa del Canal Historia llamado "American Pickers".
I’m sure most of you might be familiar with it already, but if you’re not get familiar with it because it’s a show that can teach you some serious lessons about affiliate marketing.
Lesson #1: It’s all about connecting the right people with the right items
One thing that the pickers always say is that their job is about picking up items and connecting them with the right people. That’s the basis for their business.
El marketing de afiliación es muy parecido. Básicamente, somos los intermediarios que encuentran los artículos adecuados y los presentan a las personas adecuadas.
If you’re not doing this, it’s time to reevaluate your affiliate business model. As affiliate marketers this is part of how we add value to a transaction.
Lección #2: La gente siempre está dispuesta a pagar por el valor
Sales 101 is that selling is not about outlining features, it’s about valor. That’s value to the customer, not value in your pocket.
If you can prove that a product or service will have value to someone, more than the price that it costs then you’re onto a good thing.
Para ello recomiendo concentrarse en demostrar los beneficios por encima de las características.
Lesson #3: Every niche has it’s enthusiasts
Puedes apostar lo que quieras a que habrá alguien apasionado por prácticamente cualquier nicho que se te ocurra.
If the pickers can find someone that’s passionate about kids lunch boxes from the 50’s you can find someone that is passionate about whatever it is you’re selling.
As with lesson 1, the trick is to attract the right people and connect those enthusiasts with the right products they’d be interested in.
Get Pickin’
¿Tienes algún otro consejo de los American Pickers que puedas darnos? Déjanos un comentario.