Contenido
Como vendedor afiliado, probablemente vea muchos consejos relacionados con su "público objetivo". Gran parte de la orientación ofrecida a los creadores de contenidos implica la optimización de su sitio y su estrategia de marketing para este segmento de la web.
However, such suggestions are difficult to follow if you’re not sure how to find your target audience in the first place.
The good news is that your audience is often hiding in plain sight. And once you’re clear about who your target audience is and what matters most to them, you can increase your affiliate marketing income through creación estratégica de contenidos y el compromiso de los usuarios.
In this article, we’ll dig deeper into why knowing your target audience is so important if you want to succeed as an affiliate marketer. Then we’ll share three tips on how to find yours. Let’s get started!
Por qué tener un público objetivo claro es vital para los vendedores afiliados
Before we go any further, let’s take a brief look at la evolución del marketing. Hasta hace unos 20 años, la estrategia principal que seguían la mayoría de las empresas era el "marketing de difusión".
This technique is concerned with getting your brand in front of as many people as possible, regardless of whether it’s relevant to them or not. Billboards, television commercials, and radio ads are examples of broadcast marketing.
Sin embargo, gracias en gran medida a Internet, el marketing dirigido es ahora la estrategia preferida por la mayoría de las marcas. En lugar de invertir dinero en canales que pueden o no llegar a clientes potenciales de alta calidad, las empresas pueden utilizar sus presupuestos de forma más eficaz. Pueden centrarse en las audiencias que tienen más probabilidades de convertirse en clientes de pago.
Aquí es donde entra en juego su público objetivo. Esto se refiere al grupo (o grupos) de personas que tienen más probabilidades de resonar con su marca y convertir. Tu público objetivo influye en tu éxito como vendedor afiliado de muchas maneras, entre ellas:
- En tipo de contenido que produces. If your target audience prefers video content, you’ll probably be more successful publishing content on YouTube than running a blog.
- Las marcas con las que se asocia. En elegir qué productos y marcas promocionar, it’s important to stick to those that are relevant to your target audience and align with their values.
- Qué redes sociales utilizas. Su público objetivo probablemente tenga plataformas preferidas que utiliza para seguir a los creadores de contenidos que le gustan. Mantener una presencia activa en las redes sociales adecuadas puede ayudarle a conectar con su público y conseguir más clics.
In short, when you know your target audience, you know where to find the people who are most likely to buy what you’re selling (and how to convince them to do so).
Cómo definir su público objetivo (3 consejos clave)
Aunque las ventajas de conocer a su público objetivo son evidentes, comprender quién compone este segmento puede ser un poco más complicado. Afortunadamente, hay tres formas sencillas de encontrar las respuestas que necesitas.
1. Observe a su audiencia actual (si la tiene)
If you’re just getting started as an affiliate marketer, this method may not apply to you. However, if you’ve been creating content online for some time – and perhaps even making money doing so – you probably already have an audience.
Doing some research into who currently follows you and what they like about your content can help you narrow down your optimal target audience. There are at least two top sources of information you’ll want to consult:
- Google Analytics. You can use this platform to view demographics for your website’s visitors, including their genders, ages, languages, locations, and more. You can also see what content on your site is most popular.
- Análisis de redes sociales. Herramientas como Facebook Insights, Instagram Insights y Twitter Analytics pueden proporcionar datos similares sobre tus seguidores en las redes sociales.
Once you’ve assessed your results, you should have a good picture of the types of visitors you’re already attracting. You can then use this information to start building perfiles de audienciay seguir investigando sobre los contenidos y productos que atraen a esos grupos.
2. Determine para qué problemas tiene soluciones y quién se enfrenta a esos problemas
People often take to the web to find solutions to the challenges they’re facing. That’s why you’ll often see affiliate marketing advice that encourages you to identify your target audience’s puntos débilespara que pueda dirigirse a ellos recomendándoles productos o servicios pertinentes.
This process can also work in reverse to help you define your target audience. Start by identifying what problem(s) your content and your partners’ products address. Then figure out which demographics are facing those challenges – they’re your target audience.
For example, say you run a health and fitness blog, and you’re partnering with a brand that creates online workout classes. You have solutions that can help people who want to exercise, but who can’t or don’t want to go to a gym.
Los destinatarios potenciales podrían ser:
- Professionals in demanding positions, who don’t have time to go to the gym
- People who don’t have the money to afford a traditional gym membership
- Los que viven lejos de un gimnasio
- Recién llegados al mundo del fitness que pueden sentirse cohibidos por ir a un gimnasio por primera vez.
Depending on the details of the online classes you’re trying to promote, one or more of these segments will likely be relevant to your platform.
3. Examine Your Niche and Your Competitors’ Audiences
Finally, one of the simplest ways to find your target audience is to look at your competitors (i.e., other creators who are producing content similar to yours). Note the types of visitors they tend to attract and what pain points they’re addressing.
Del mismo modo, se pueden observar las tendencias generales en su nicho to determine who might be most interested in your affiliate products. There’s no need to reinvent the wheel when there are plenty of other content creators out there who’ve already paved the way for you.
With that being said, to make this technique work for you, it’s important to stand out from the crowd. While you’re scouting out your competition, you’ll want to pay attention to the topics they don’t cubierta también.
This will help you identify areas where you can step in and fill gaps left by others in your niche. By doing so, you’re targeting the users who aren’t satisfied with the solutions your competition provides.
Conclusión
Your target audience is vital to your affiliate marketing strategy. However, it can be difficult to pinpoint who this group includes, especially when you’re los primeros pasos.
En este post, cubrimos tres consejos que le ayudarán a encontrar a su público objetivo:
- Fíjese en su audiencia actual.
- Determine what problems your content can solve, and who’s facing them.
- Examine your niche and your competitors’ audiences.
¿Tiene alguna pregunta sobre cómo encontrar su público objetivo de marketing de afiliación? Pregúntanos en la sección de comentarios.