6 chiffres avec le marketing d'affiliation Amazon : Entretien avec Chris Guthrie

Welcome to the interviews with super affiliates series where we post our chats with affiliates that are doing really well and making a good living using affiliate marketing. These interviews are part inspirational, part educational and totally interesting! Enjoy today’s interview…

In this post we’re interviewing Chris Guthrie. 4 years ago he was fired from his corporate sales job and faced the prospect of either going and finding another one and earning about the same kind of money, or starting an affiliate marketing business. He chose the latter and the rest is history.

Vous connaissez peut-être Chris parce qu'il s'est retiré avec succès d'un site web d'avis qui était monétisé principalement par le biais du marketing d'affiliation Amazon.

He made 6 figures from that website and has gone on to bigger and better things since then including recently exiting on another site for $55k late last year. Clearly he’s someone that has been on our radar to interview 🙂 Let’s get stuck in.

1. For those that don’t know, can you tell us about yourself and what you do?

My name’s Chris Guthrie and for nearly the last half decade I’ve been working full time on building my online businesses. I got my first big break with Amazon affiliate marketing and since then have expanded out into buying and selling websites, creating software products and other revenue generating activities.

2. Comment utilisez-vous le marketing d'affiliation dans votre entreprise et sur vos sites ?

I use affiliate marketing both as a product owner to get affiliates to promote my own products and also as an affiliate by promoting other products as well. I’ve found the best results have really come from using my email lists to drive sales. Social media has been absolute worthless for driving sales (at least in my business) but each platform has it’s intricacies that enable other business models and niches to thrive (e.g. Instagram works well for fashion stuff, Pinterest works well for design, home etc, Twitter works well for… nothing [in my experience]). No matter which social network rises and falls people will always have and use email for at least the forseeable future.

3. What is one thing you can point to that you’ve done in the past that really had a really positive and lasting effect on your affiliate marketing and made your income take off?

Number one thing that has had a huge effect on my income and results is building an email list. Everyone says it all the time but in countless conversations with beginners they just don’t really believe how powerful it is and then invariably (if they stick with it) sometime down the line they’ll start an email list and thing “why didn’t I do this before?”

4. Combien de temps investissez-vous dans votre stratégie de marketing d'affiliation aujourd'hui par rapport à vos débuts ?

I think I spend more time now focused on getting new affiliates to promote the software products that we’ve created. That’s the main change for me. That and just doing more affiliate promotions across the portfolio of websites I own.

5. Quel est le conseil numéro 1 que vous donnez aux nouveaux spécialistes du marketing d'affiliation ?

This type of question is always tough to answer because affiliate marketing is so broad a topic, but ultimately I’ll go back to my earlier comments – build an email list.

Trafic pertinent > Page d'opt-in > Construire une relation avec les abonnés > Promouvoir des produits pertinents qui résolvent leurs problèmes > Profit

6. If you had to start again tomorrow, what would be the first thing you’d do to rebuild your affiliate marketing empire?

I’d ignore smaller opportunities and focus on larger ones. Having done a lot of different things online I’ve come to realize that focusing on smaller income sources that can only do less than $1k a month or so (e.g. niche sites) isn’t as good of use of time as focusing on larger projects (e.g. authority sites). One of my better projects was a product review website that promoted products as an affiliate and I sold that one for six figures whereas my smaller sites never had that type of exit potential.

7. Où les gens peuvent-ils en savoir plus sur vous ? Branchez votre site 🙂

Le meilleur endroit est mon blog : Coup de pouce à l'entrepreneur et les plugins que nous créons pour les spécialistes du marketing peuvent être consultés à l'adresse suivante Boost WP.

Divulgation des liens d'affiliation