Conteúdo
As any red blooded male will tell you there’s nothing like a TV show about “mantiques”.
Na verdade, meu último vício é um programa do History Channel chamado "American Pickers".
I’m sure most of you might be familiar with it already, but if you’re not get familiar with it because it’s a show that can teach you some serious lessons about affiliate marketing.
Lesson #1: It’s all about connecting the right people with the right items
One thing that the pickers always say is that their job is about picking up items and connecting them with the right people. That’s the basis for their business.
O marketing de afiliados é praticamente o mesmo. Essencialmente, somos os intermediários que encontram os itens certos e os apresentam às pessoas certas.
If you’re not doing this, it’s time to reevaluate your affiliate business model. As affiliate marketers this is part of how we add value to a transaction.
Lição #2: As pessoas estão sempre dispostas a pagar por valor
Sales 101 is that selling is not about outlining features, it’s about valor. That’s value to the customer, not value in your pocket.
If you can prove that a product or service will have value to someone, more than the price that it costs then you’re onto a good thing.
Para isso, recomendo que se concentre em demonstrar os benefícios em vez dos recursos.
Lesson #3: Every niche has it’s enthusiasts
Você pode apostar que haverá alguém que é apaixonado por praticamente qualquer nicho que você possa imaginar.
If the pickers can find someone that’s passionate about kids lunch boxes from the 50’s you can find someone that is passionate about whatever it is you’re selling.
As with lesson 1, the trick is to attract the right people and connect those enthusiasts with the right products they’d be interested in.
Get Pickin’
Você tem mais alguma dica dos American Pickers que possa nos dar? Deixe um comentário abaixo!