Conteúdo
2020 has been a wild ride for too many industries to count, and affiliate marketing hasn’t been spared. There’s a lot of hair-pulling, gut-wrenching, and just general bad news about the state of marketing. While marketing still counts as one of the most important aspects of business, it’s often the first to go when troubled times roll back around.
Esta década está trazendo um momento caótico após o outro, e alguns setores estão à beira de serem eliminados. Dependendo do seu nicho, seu negócio de marketing de afiliados pode se aninhar em um desses setores. O setor hoteleiro e as academias de ginástica também estão registrando grandes quedas no sucesso dos afiliados. Enquanto as empresas se esforçam para descobrir o que cortar para economizar o máximo de dinheiro, algumas estão eliminando completamente seus programas de afiliados.
You get the point. Things aren’t looking so great.
You didn’t get into affiliate marketing to quit, though, and you definitely didn’t get in it to lose money. We wanted to take a second to give you a rundown of what you can do to keep yourself stable and steady, with a huge dose of honesty to go with the advice. Yes, things are dire, but the doors aren’t closed yet.
We’ve compiled a few tactics you should remember to stay on top of your game and keep your affiliate marketing business afloat.
Seja flexível
Here’s an interesting quote from an informative Artigo da Forbes:
Many affiliate marketing companies, ones which have multiple product verticals, are seeing products that weren’t staples in the past now performing quite well in the wake of COVID-19. Companies whose business had centered on one or two key verticals in the past are now watching their core products overtaken by what seemed before like secondary products.
The takeaway: there’s no way to tell what will sink and what will float. Pay attention and shift accordingly! There’s no reason to double-down right now. Figure out the best way to adapt and make a move.
If your wheelhouse happens to be an industry that is on fire right now, it would be a great time to start delving into a new one. It’s always good to participate in as many affiliate programs as possible, but there’s no denying most affiliate marketers find success by becoming a thought leader in specific spaces. We’re in strange times, though, and you might want to start delving into industries you haven’t considered before.
Se você já comercializa para um público mais amplo, dedique menos tempo aos setores que estão sofrendo quedas acentuadas nas vendas e no interesse no momento. Amplie seu conhecimento e seus esforços de marketing.
Don’t be afraid to:
- Escreva guest posts para expandir seu alcance e aumentar sua influência e seu público.
- Veja quais empresas ainda estão oferecendo programas de afiliados e entre neles.
- Do a blog and affiliate link audit and get rid of anything that isn’t working.
- Ramp up your content marketing in areas you haven’t ventured into in the past.
Cultive seu público
Agora não é hora de desaparecer!
The audience you’ve already built is essential right now. Word of mouth is a powerful marketing tool when all else fails, so do your best to keep your current fans happy, and do your best to get closer to them. Stay on top of your email campaigns and content marketing efforts. Keep up with your SEO to reach the right people at the right time. Keep promises you’ve made, especially when it comes to deals and upcoming content.
Acima de tudo, continue sendo autêntico. Em tempos como este, uma voz familiar e honesta é uma parte bem-vinda de qualquer e-mail, vídeo ou publicação nas mídias sociais.
Crie seus parceiros afiliados
Recessions tend to get rid of risk-takers, including plenty of companies that weren’t even affected by the current troubles. Affiliate marketing allows companies to make sure their marketing dollars are spent in areas that offer a return, and you should use that to your advantage. You may find your options broadening as more companies see the value in affiliate marketing. As certain doors are closing due to budget cuts, outros estão abrindo.
Keep an eye out for new affiliate programs and partners, and keep a running list. Scout out new opportunities for affiliate partnerships, and approach affiliate programs with an open mind. It’s time to grow your list!
Try to keep your list of affiliate programs expanding even if your particular industry hasn’t been affected. If this situation has taught us anything, it’s that “just in case” is never a crazy idea.
Otimize seu site
Se você quer que as pessoas voltem à sua casa, é preciso torná-la confortável. Para os visitantes, isso significa aumentar a velocidade do site, diminuir o tempo de carregamento e melhorar outros aspectos para incentivar o crescimento do tráfego no site. Todo mundo já está no limite, portanto, elimine o máximo de frustração possível da sua experiência no site.
Overall, you want to keep the audience you have and attract the audience you don’t. Improve the overall UI and design of your site, update your calls-to-action, and update your links. Make sure your keywords are still relevant for their respective pages. Do a thorough rundown of your site (and even your social media), and make sure you’re running a tight ship.
On that note, when it comes to affiliate programs, there’s nothing more impressive than proof.
Uma das maneiras mais significativas de atrair melhores parceiros afiliados é mostrar a eles que sua plataforma vale a pena. À medida que você aumenta seu público e seu poder de vinculação, mantenha estatísticas detalhadas.
As melhores informações a serem mantidas para possíveis parceiros afiliados:
- Alcance e engajamento
- Dados demográficos do público
- CTR
- Crescimento de seguidores em um determinado período
- Tópicos abordados
Se você precisar de ajuda para otimizar seus links de afiliados, a Thirsty Affiliates o ajudará. Saiba mais para apresentar seu melhor site com links melhores, mais provas analíticas e muito mais!
Seja consistente e maximize a produtividade
Mesmo em situações incertas, você precisa ser consistente com seu público para obter resultados. Mantenha-se no topo da sua mídia social e do marketing de conteúdo!
Consistência means posting often and continuing to engage with your audience. If you’re running low on ideas, you can always freshen up old blog content. Get your schedules as full as possible, but leave wiggle room to pivot in case you need to in the future. If there are any hot takes in all of this, you always need room to pivot.
Don’t stop there! You can get the most out of previously made content by turning it into videos or infographics, or even updating it. The key is to keep producing content that’s informative and valuable to your target audience, and maybe pull in a similar audience if it makes sense. Stay top of mind, relevant, and productive by:
- Publicar com frequência nas mídias sociais
- Atualizar blogs regularmente
- Envolver-se com seu público de maneiras valiosas
- Manter-se atento aos desejos e necessidades do público
- Expansão de sua influência
Conclusão - Mantenha o curso!
These tips make sense, don’t they? It’s easy to forget when you’re panicking that growth works the same no matter the situation. Adjust, adapt, and conquer. Don’t let this recession stop you in your tracks. While we’re all preparing for the worst, you can plan for the best by keeping these things in mind. Remember, to keep growing even in the darkest of times, you need to:
- Seja flexível
- Cultive seu público
- Desenvolva seus parceiros afiliados
- Otimize seu site
- Seja consistente e mantenha-se produtivo!
Dê o melhor de si, mantenha a calma e continue crescendo!
Você tem métodos para manter o crescimento em tempos difíceis? Você tem algum conselho para criar negócios de marketing de afiliados neste momento? Comente abaixo!