Conteúdo
As empresas têm sua própria personalidade?
That depends on who you ask and what you’re referencing. In 2010, it was ruled that a company is a person. The concept of Corporate Personhood says that (according to Wikipédia):
Personalidade corporativa é a noção legal de que uma corporação, separadamente de seus seres humanos associados (como proprietários, gerentes ou funcionários), tem pelo menos alguns dos direitos e responsabilidades legais de que gozam as pessoas físicas.
No matter what you think about that ruling, it’s hard to argue that companies don’t carry unique mindsets and goals. Affiliate marketers are no different, and your affiliate branding could probably use a little humanity. Branding sets your business apart from the millions of other businesses, influencers, and marketing professionals.
People support emotionally — and they buy emotionally — more often than not. There’s a reason branding is such a frequently discussed topic in affiliate marketing. It’s an industry fueled by trust, after all. Branding is what convinces your audience that they can relate to and should support your business.
How do you brand yourself in a way that builds limitless trust? You keep your business’s identity the same every time it shows up in front of other people.
Creating a personality with your branding that shines across every place you market it is well worth the trouble, and we’re going to tell you why (and how) in this blog post!
O que é considerado uma marca?
Em uma publicação no impressionante blog do amado gênio do marketing Seth Godin, a palavra marca é definido da seguinte forma:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”
Quando dizemos que a marca é tudo, estamos falando sério. Sua marca de marketing de afiliados começa e termina com você, suas ações e como você apresenta suas intenções.
Alguns componentes essenciais de sua marca incluem:
- Logotipo
- Cores e temas
- Escolha de palavras e tom
- Qualidade da produção
- Fontes e tipografia
- Embalagem
- Atendimento ao cliente
- Preços
Most of all, you should think of your branding as the experience your business offers. It’s the mindset you encourage, the promises you keep, and more. Visually, your brand gives people the chance to recognize you at a glance. What do your choices say about the character of your business?
O que importa no branding não é apenas deixar uma impressão, mas deixar uma lembrança!
Como o branding consistente aumenta as conversões?
A consistent brand boosts conversions by creating an emotional connection with your audience. When they see your emails in their inbox, they’re moved to action. Your audience click through when they get that familiar greeting from you. When they land on your site and read your blog, they’re compelled and excited to click your affiliate links and make a purchase. They recognize your branding, trust your words, and are comfortable with their decisions in your hands.
O branding contínuo está a serviço do desenvolvimento do reconhecimento da marca. O reconhecimento da marca acontece quando um consumidor pensa em você primeiro quando precisa de algo em sua área de atuação. Eles verificam suas postagens, seus comentários, sua opinião e sua presença. Eles podem até verificar seu site ou sua presença na mídia social antes de tomar decisões importantes.
Your audience becomes familiar with who you are, what you deliver, and why you’re the optimal choice for their needs (or the person to lead them in the right direction). For affiliate marketing, that means they’re clicking whatever link you offer up and are more likely to convert.
Consumers often pick the same products, services, and voices every time once they find the ones they like. It’s notoriously hard to get someone to switch to another brand of shampoo or lotion, for example. Before someone falls in love with a brand, though, they need to feel emotionally connected to it. That’s where seamless branding shines.
With the right branding, you can burn yourself into the minds of anyone interested in your niche (it’s less painful than it sounds).
Como posso criar uma marca perfeita?
Creating consistent branding gives your words and work personality and flow. You’re not just an affiliate marketing rep in a sea of other affiliate marketers. You’re the guy that does those funny tech reviews, or the woman who mastered digital marketing and knows her way around SAAS. You’re the person who tests products so consumers don’t have to, and your origin story is legendary. People fall in love with stories, with personalities, and with consistency!
O branding bem feito cria:
- Conexão emocional
- Reconhecimento da marca
- Conhecimento da marca
- Confiança instantânea
- Lealdade à marca
- Fácil divulgação boca a boca
- Conversões mais altas
O branding perfeito tem tudo a ver com persistência e dedicação. Algumas dicas gerais:
Comece cedo
When you’re beginning your affiliate marketing journey, one of the first things you should do is decide on messaging and brand identity. Let your first thoughts after your business plan center on the type of personality the company (or you) will put forward.
Mantenha-se consistente
Once the brand tone and voice are figured out, stick to them across every area you market. The only way to build a dedicated following is to remain loyal to the messaging that attracted an audience in the first place. People are notoriously fickle about shifts in branding that they’ve put their trust in, so make changes with a tremendous amount of thought.
Para ter sucesso, sua marca deve permanecer visual e comportamentalmente consistente em todas as áreas:
- Mídia social
- Sites da Web
- Publicidade
- Em qualquer lugar que sua empresa apareça!
Seja criativo
It’s 2020. There are few ways to realmente shine, but that doesn’t mean you have to be boring. As you’re injecting personality into your words, messaging, website, and more, think of ways to stand out. Getting creative can mean something as small as offering help in a niche way or approaching situations in ways only you could manage.
- Criar modelos de e-mail e linhas de assunto exclusivos
- Crie um estilo específico em torno de seu tema (Arte da masculinidade é um excelente exemplo)
- Use um personagem para representar seu negócio de marketing de afiliados
- Crie uma revelação de logotipo personalizada para todos os seus vídeos
Crie uma experiência
A maneira mais fácil de criar uma personalidade para sua marca é criar experiências para seu público.
If you do most of your affiliate marketing through a podcast, add your character to the ads! Most companies will have a specific script you need to read, but put your spin on it. If you have a horror podcast, make your ad reads creepy and somber. If you’re a YouTube commentator, add your specific spark.
Artistas de ASMR take the cake with this one. You haven’t experienced relaxed shopping until someone whispers the values of audiobooks into your ears. Take a page from their book and customize the affiliate experience!
Considerações finais
So, do companies have their own personality? Yes! Your company’s brand is everything that makes up your business’s voice, culture, and visuals. That personality is what will convince your audience to click your affiliate links and buy.
Branding is everything that makes your business approachable. It’s what makes your business memorable. Remember that your branding builds:
- Conexão emocional
- Reconhecimento da marca
- Lealdade à marca
- Confiança instantânea
- Fácil divulgação boca a boca
- Marketing mais rápido
E você pode obter os melhores resultados de seus esforços de branding:
- Começando cedo
- Manter-se consistente
- Inventividade
- Criando uma experiência
With the right amount of effort, you can endear your brand to your audience. Consider what unique aspect would make your affiliate marketing efforts stand out and how you can get them to stick in people’s minds. Build an experience that your audience won’t soon forget!
Você tem uma identidade de marca? Seu público reconheceria sua marca independentemente de onde a visse? Conte-nos seus métodos favoritos para se destacar nos comentários abaixo!